Programme

In my “Brand Ethics Research Office” I pool my research and publication work in brand ethics.

This continues work I began in 2002 under the no-longer existing umbrella of the “Brand Ethicists” group and includes the continuation of the “Studies in Brand Ethics”, which was the group’s publication venue.

My research focuses on the following areas:

Basic research
– Brand ethics and brand meta-ethics
– Brand theory and metaphysics, especially brand ontology

Application-oriented research
– Methods and tools for ethical brand assessment and optimisation
– Tools for ethical brand management and creative ethical brand design
– Brand ethics issues in the fields of organisation/enterprise, culture, education, society, politics, social, life, media, law, etc.

Current Research Projects

Agency and Personhood in Brands. Two Basic Concepts of Brand Ethics.
– Status: In progress
– Publication expected at the end of 2019 in “Studies in Brand Ethics”

The Brand as Representative of Meaning and Values. A Study in the Intentions of Brand Ethics.
– Status: In progress
– Publication expected at the end of 2020 in “Studies in Brand Ethics”